Samsung Series 9 QE77S95CATXXN TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Black

OLED Limitless contrast meets naturally bright colour Samsung's Quantum Dot OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.

Neural Quantum Processor 4K Our most intelligent 4K processor Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

Infinity One Design Impossibly thin, considered from every angle The gorgeous Infinity One Design will take your viewing experience to the next level with a stunning ultra-slim profile.

Dolby Atmos Cinematic sound reimagined with Dolby Atmos Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.